The Dominant Competitor

For decades, selling organizations have believed that products and services alone create value for clients. But not all clients perceive value the same way—so why have a sales strategy and message that sounds the same for everyone?

The Dominant Competitor Strategy reveals the exact value and message that will resonate with your dream clients by “getting the answers to the test in advance.” Using this powerful sales intelligence results in shorter selling cycles, premium pricing, and long-term collaborative relationships. The Dominant Competitor Strategy gives you the key field-tested insights and tools to laser focus on the clients that are easiest to win, simplest to satisfy, and most profitable.

In today’s environment, the sales professionals that dominate are those who can articulate their dream client’s problem even better than they can articulate the solution they offer. By implementing the Dominant Competitor Strategy, your team will be ready to deliver the highest possible value to your clients—and capture more market share for your organization.

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